Get broker leads out of inboxes and into your CRM

We connect your lead sources — website forms, Meta ads, Google lead forms, lead suppliers, affiliates and booking tools — to your CRM so new enquiries land in the right place, tagged and ready to work.

Step 1
Lead source
Forms · Ads · Suppliers
Step 2
Capture
Webhook · API · Email parse
Step 3
Clean / format
Fields · Tags · Dedupe
Step 4
CRM / Inbox / Sheet
Right owner assigned
Step 5
Adviser alert
SMS · Slack · Email
Common problems we fix

Where broker leads usually go missing

Website enquiries sitting in an inbox with no clear owner.

Meta lead ads not reaching the CRM quickly.

Lead supplier emails being copied over manually.

Missed calls not triggering any follow-up.

No-response leads not being chased.

Old enquiries sitting in the CRM with no nurture.

Lead sources we connect

One pipeline, every source

  • Website contact and quote forms
  • Meta (Facebook & Instagram) lead ads
  • Google lead forms
  • Lead suppliers via email or webhook
  • Affiliate and partner referrals
  • Calendly and other booking tools
  • Landing pages and Typeform
  • Inbound calls and voicemail
Where leads can go

Into the tools your team already uses

  • Your CRM as a new contact or deal, with clean fields
  • A shared inbox with the right owner assigned
  • A team spreadsheet with consistent columns
  • Instant Slack, SMS or email alert to the right adviser
  • Tagged by source, campaign or product
  • Basic duplicate check across sources where practical
Example pipeline flows

What a working pipeline looks like

Website form → CRM contact → tag by product → adviser alert
Meta lead ad → CRM deal → assigned owner → SMS to adviser
Lead supplier webhook → CRM + spreadsheet → dedupe check → adviser alert
Calendly booking → CRM update → adviser calendar → confirmation to client
Tools we work with

Practical, broker-friendly stack

HubSpotPipedriveGoHighLevelSalesforceAdvisorIQZohoMondayGoogle SheetsAirtableWebhooksCalendlyTypeformMeta Lead AdsGoogle Lead FormsMaken8nZapierSlack
What happens next

What happens after the pipeline is working?

Once leads are landing in the right place, we can add follow-up automation: acknowledgements, booking links, missed-call follow-up, no-response nurture and old lead reactivation.

See follow-up automation

Book a lead pipeline review

We'll map your current lead sources, where they go, and where the process is manual or inconsistent — then show what to automate first.

Frequently asked questions