Generating high-quality leads is the most important thing for a business that relies on direct sales.
Whether you’re selling life insurance, wills, home insurance, or property services, the success of your sales team often hinges on the quality of the leads they receive.
While web leads—generated from online forms and clicks—are widely used, they often come with significant drawbacks.
In contrast, phone-verified leads are a superior option for businesses looking to improve efficiency and boost conversion rates.
In this guide, we’ll explore why phone-verified leads are better than web leads and how they can help you close more sales.
What we’ll cover
What are phone-verified leads?
Phone-verified leads are leads that have been confirmed by a live agent before being passed to your sales team.
When a prospect expresses interest in a product or service, a trained agent contacts them to verify their details, qualify their interest, and ensure they meet specific criteria. This verification process ensures the lead is both genuine and actionable.
In comparison, web leads are typically generated through online forms, landing pages, or clicks.
While they may contain useful information, there’s no guarantee the data is accurate or that the prospect has serious intent.
The common problems with web leads
Many businesses rely on web leads because they’re easy to generate, but this convenience often comes at a cost.
Here are some common issues associated with web leads:
Low intent
Web leads often come from prospects who are casually browsing or simply looking for information.
They may not be actively ready to make a purchase, which can lead to wasted time and resources.
Inaccurate data
Since web leads are generated from forms, they’re prone to errors.
Prospects might input incorrect or incomplete information, whether accidentally or deliberately. This makes it harder for your sales team to reach them.
High competition
When a prospect fills out an online form, there’s a good chance they’ve done so on multiple websites.
This means web leads are often shared among several companies, leading to fierce competition and lower conversion rates.
Time wasted on follow-ups
Because web leads lack verification, your sales team may spend significant time chasing leads that don’t respond or aren’t interested.
This inefficiency can drag down your overall sales performance.
The advantages of phone-verified leads
Phone-verified leads solve many of the issues associated with web leads.
Here’s why they’re the better option:
Higher lead quality
With phone-verified leads, you can be confident that the prospects you’re contacting are genuinely interested in your product or service.
During the verification process, a live agent confirms their intent, ensuring your sales team is working with high-quality leads.
This eliminates much of the guesswork and reduces the time wasted on low-quality prospects.
Accurate data
One of the biggest advantages of phone-verified leads is the accuracy of their information.
Since a real person collects and confirms the data, you can trust that the contact details are correct.
This accuracy gives your team the best chance of reaching the lead and starting a productive conversation.
Better conversion rates
Phone-verified leads consistently outperform web leads when it comes to conversion rates.
These leads have already shown interest and have been vetted for quality, making them far more likely to engage with your sales team and move forward in the buying process.
Reduced competition
Unlike web leads, which are often sold to multiple businesses, phone-verified leads are typically exclusive.
This means you’re not competing with other companies to win over the same prospect, giving you a better chance of closing the sale.
Use cases where phone-verified leads excel
Phone-verified leads are particularly valuable in industries where trust and personal interaction are important.
Here are some examples:
Life insurance
Selling life insurance requires building trust with the prospect, as it involves long-term financial decisions.
Phone-verified life insurance leads are already familiar with the product and have expressed interest, making it easier to engage them in meaningful conversations.
Wills and probate
Phone-verified will writing leads are especially valuable especially when sensitive topics like estate planning and inheritance are involved.
These leads are pre-qualified, meaning they’ve already shown interest in preparing a will or managing probate matters.
Home insurance
With phone-verified home insurance leads, agents can connect directly with property owners or tenants who are ready to buy.
This eliminates time spent chasing casual inquiries and focuses efforts on serious prospects.
Property sales
In the property market, high-quality leads are essential for closing deals.
Phone-verified leads allow estate agents to concentrate on buyers and sellers who are ready to take action, improving efficiency and results.
Tips for maximising phone-verified leads
Even with the advantages of phone-verified leads, success depends on how you handle them.
Here are some tips to get the most out of your leads:
Respond quickly
Phone-verified leads are already interested and primed for a conversation, which means timing is key.
Reaching out within minutes of receiving the lead significantly increases the chances of engagement and conversion. A fast response not only demonstrates professionalism but also keeps your business fresh in the prospect’s mind, showing that you value their time and interest.
Delaying contact can result in lost opportunities, as prospects may lose enthusiasm or be contacted by competitors.
To ensure prompt follow-ups, set up automated notifications for new leads and have a system in place to prioritise immediate outreach. Even if the lead was verified hours earlier, your quick response adds a personal touch that makes a lasting impression.
Tailor your pitch
Since phone-verified leads come with detailed information, use this to personalise your approach.
By referencing their specific needs or concerns, you can build rapport and demonstrate that you understand their situation. For example, if a lead is concerned about affordability, you can present budget-friendly options and explain how they provide value without compromising on coverage.
This approach also allows you to incorporate effective insurance objection handling into your pitch. Anticipate potential objections, such as “I need to think about it” or “I already have cover,” and address them confidently using the information gathered during the verification process.
By preparing responses tailored to the lead’s circumstances, you can overcome their hesitation and keep the conversation moving forward.
Personalisation, combined with proactive objection handling, ensures your pitch feels relevant and helps you convert more phone-verified leads into satisfied customers.
Track and measure success
Use a CRM system like Hubspot or Pipedrive to monitor how your team handles leads.
Tracking performance metrics can help you refine your sales strategy and identify areas for improvement.
Conclusion
When it comes to lead generation, quality matters more than quantity. While web leads may be convenient to generate, they often lack the intent and accuracy needed to drive successful sales.
Phone-verified leads, on the other hand, offer higher quality, better data, and improved conversion rates, making them the superior choice for businesses looking to optimise their sales efforts.
Whether you’re trying to get life insurance leads, sell more wills, boost home insurance sales, or close property deals, phone-verified leads from Bojo Media provide a reliable, efficient way to connect with prospects who are genuinely interested in your services.