Generating life insurance leads is one of the biggest challenges faced by brokers and lead generation firms. With rising competition, ever-increasing marketing costs, and the need for high-quality prospects, the task of finding and converting potential customers can feel overwhelming.
While there are many methods available to get life insurance leads, not all approaches produce the same results. Some are inexpensive but low in quality, while others might be more effective but come at a higher cost.
In this guide, we’ll walk you through different ways to generate life insurance leads in the UK, starting with less effective methods and moving towards strategies that deliver better results.
We’ll also explain how Bojo Media’s phone-verified leads provide an ideal solution for brokers looking to save time, cut costs, and increase conversions.
Finally, we’ll offer tips on how to convert these leads into loyal customers.
What we’ll cover
1. Buying lists of life insurance leads
Buying life insurance leads in bulk is one of the most common methods brokers use to quickly build up their sales pipeline. There are plenty of vendors out there selling lists of names, phone numbers, and email addresses. These lists can be purchased at a relatively low cost, but they often come with significant downsides.
Why it’s ineffective
When you buy life insurance leads from a list vendor, the quality of those leads is often questionable. The data may be outdated, and many of the leads might have already been contacted by several other brokers.
Worse yet, these leads might not be genuinely interested in life insurance, leading to low engagement and a high number of rejections.
Cold calling or emailing these leads can waste valuable time and resources. Brokers often spend hours chasing dead-end leads or speaking with people who have no intention of purchasing a policy.
Tips for improvement
If you’re set on buying life insurance leads, make sure to vet the vendor carefully. Ask for a small sample before committing to a large purchase.
Additionally, choose lists that are regularly updated and segmented based on demographics or buying intent. This can slightly improve the quality of the leads, though it’s still far from ideal.
2. Running PPC campaigns
Pay-per-click (PPC) advertising is another common way to generate life insurance sales leads.
Platforms like Google Ads allow you to target users searching for terms like “buy life insurance” or “get life insurance leads.”
However, not all PPC campaigns are created equal.
Why it’s ineffective
Low-budget PPC campaigns can bring in traffic, but much of that traffic will consist of unqualified or disinterested users. People may click on your ads out of curiosity or because they’re comparing prices, rather than because they’re ready to purchase life insurance.
As a result, you end up paying for clicks that don’t convert into sales.
Additionally, PPC for life insurance is highly competitive. Keywords like “life insurance sales leads” can be expensive, driving up your cost per click (CPC) without necessarily improving the quality of your leads.
Tips for improvement
To improve your PPC results, focus on high-intent keywords that indicate a prospect is ready to buy, such as “best life insurance policy for families” or “affordable life insurance in the UK.”
Use negative keywords to filter out irrelevant traffic, and ensure your landing pages are tailored specifically to life insurance inquiries.
Increasing your budget can help you target higher-quality traffic, but keep a close eye on your campaign performance to avoid overspending.
3. Generating life insurance leads through social media
Social media platforms like Facebook, Instagram, and LinkedIn offer lead generation tools that allow you to capture life insurance leads directly through ads.
You can create forms where users can input their contact information without leaving the platform.
Why it’s ineffective
While social media can generate a high volume of leads, the quality often suffers. Many users on social media are browsing casually and aren’t necessarily in the market for life insurance. Leads captured via social platforms tend to be less motivated, resulting in lower conversion rates.
Additionally, nurturing these leads requires more time and effort since they’re often at the very top of the sales funnel.
Tips for improvement
To increase the quality of social media leads, target your ads more precisely using lookalike audiences or behavioural targeting. Use compelling ad copy and visuals that highlight the urgency and benefits of life insurance.
Retargeting can also help keep your brand in front of prospects who have shown interest but haven’t taken action yet.
4. Hosting webinars or educational events
Webinars, seminars, or online informational sessions are another strategy to get life insurance leads by educating potential buyers about the importance of having a policy. By providing valuable information, you position yourself as an expert in the field, which can build trust and increase your chances of converting attendees into clients.
Why it’s ineffective
Although educational events can attract interested prospects, they don’t always result in immediate sales. Many attendees may be there to learn more about life insurance, but they may not be ready to make a decision. The conversion rate tends to be lower, and nurturing attendees after the event takes additional time and effort.
Tips for improvement
Always follow up with webinar attendees promptly. Personalise your follow-up emails by referencing the content they engaged with during the event. Offer one-on-one consultations to help move them closer to purchasing a policy. You can also offer exclusive deals for those who attended the webinar, giving them an incentive to act quickly.
5. Using email marketing for cold outreach
Email marketing is one of the most cost-effective ways to reach potential clients. Many brokers use cold outreach to target individuals who may not have previously expressed interest in life insurance. While this method can generate some leads, it’s far from perfect.
Why it’s ineffective
Cold email outreach is often ignored or marked as spam, resulting in low response rates. Without an introduction or prior engagement, it’s hard to build trust with potential customers, making it difficult to convert these leads into sales. Additionally, cold emails can damage your sender reputation, affecting future campaigns.
Tips for improvement
If you’re using email marketing to reach new prospects, focus on personalising your emails to address specific needs. Craft compelling subject lines and body copy that capture attention. Use email automation to schedule follow-up emails over time, as leads may respond after multiple touches rather than on the first outreach.
6. Generating leads through affiliate marketing
Some brokers partner with affiliate websites or influencers to generate life insurance leads. Affiliates promote your services in exchange for a commission on any resulting sales. This method can expand your reach, but its success depends heavily on the quality of the affiliate’s audience.
Why it’s ineffective
The quality of the leads you receive depends on how well the affiliate understands your product and target audience. If the affiliate is promoting your services to a broad or irrelevant audience, the leads are unlikely to convert. Furthermore, if the affiliate doesn’t represent your brand well, it can damage your reputation.
Tips for improvement
Work closely with your affiliates to ensure they understand your product and target audience. Provide them with tools and resources to help them effectively promote your life insurance policies. Monitor the performance of your affiliates regularly to ensure that the leads generated are of high quality.
7. Phone-verified life insurance leads from Bojo Media
The best way to generate high-quality life insurance leads is through phone-verified life insurance leads from Bojo Media.
These leads are pre-qualified and verified by real people, meaning they’ve already expressed interest in life insurance and have been contacted to confirm their details.
This ensures you’re getting leads that are accurate, engaged, and ready to buy.
Why it works
Unlike low-quality leads from bulk lists or casual interest from PPC campaigns, phone-verified leads have already gone through an initial screening process.
This means your sales team spends less time chasing uninterested prospects and more time speaking with qualified leads who are likely to convert.
With Bojo Media, you can expect higher conversion rates and a faster sales cycle.
Tips for success
When working with phone-verified leads, speed is of the essence. Respond to inquiries as quickly as possible to keep the lead engaged. Personalise your approach by referencing their specific needs or concerns and offering tailored solutions. This increases your chances of closing the sale.
Tips for converting life insurance leads
Even high-quality leads require careful handling to convert them into paying customers.
Here are a few tips to help you get the most out of your life insurance sales calls:
1. Respond quickly
Time is of the essence when it comes to converting leads. The faster you respond to an inquiry, the more likely you are to engage the prospect while they’re still interested. Aim to follow up within minutes of receiving a new lead.
2. Personalise your pitch
Leads respond better when they feel like they’re being treated as individuals. Use the lead’s name, reference any information they’ve shared, and tailor your sales pitch to address their specific needs.
3. Focus on benefits, not just features
Rather than listing the features of your life insurance policies, explain how they benefit the customer. Talk about how the policy will protect their family’s future, provide peace of mind, or offer financial security in uncertain times.
4. Handle objections with care
Leads may have concerns about cost, necessity, or timing. Rather than dismissing their objections, listen carefully and address their concerns thoughtfully. Providing reassurance and clear explanations can help overcome hesitation.
5. Follow up consistently
Not all leads will convert immediately, but that doesn’t mean they aren’t interested. Follow up regularly without being too aggressive, offering helpful information and reminders to keep your services top of mind.
Conclusion
Generating life insurance leads in the UK requires a careful balance between cost and quality.
While there are many ways to attract leads, not all methods will provide the high-quality prospects you need to succeed. Buying bulk lists, running low-cost PPC campaigns, and using social media can all deliver leads, but these methods often lack the engagement and intent needed to convert.
The best way to get life insurance leads that are ready to buy is through Bojo Media’s phone-verified leads. These pre-qualified leads save time, reduce wasted effort, and result in higher conversion rates. For brokers looking to cut marketing costs while improving lead quality, Bojo Media provides the perfect solution.
Focus on converting these high-quality leads by responding quickly, personalising your approach, and following up consistently to close more sales.
